Game-grade experiences, built for brands, edtech, training, B2B metaverse, and IP holders — by a studio that ships real games. Infantex partners with organizations that do not run an internal game development team — marketing leads at consumer brands, edtech and learning platforms, corporate training providers, enterprise innovation groups, and IP holders such as anime and manga studios, sports leagues, music labels, and publishing houses. We design and build branded games, advergames, gamified learning experiences, training simulations, B2B metaverse environments, and IP-to-game adaptations.
Persistent, real-time multiplayer environments — virtual showrooms, immersive product walkthroughs, branded worlds, interactive learning hubs, virtual events with real mechanics. Browser-playable where possible, optimized for the device your audience actually owns. Avatars, social spaces, mini-games, quests, voice and moderated chat.
Game mechanics embedded inside the experience you already run — your app, loyalty program, customer portal, super-app, or trade-show booth. We design the system (missions, points, badges, tiers, streaks, leaderboards) and build it on top of your stack via APIs/SDKs, or as a standalone module that plugs in.
We adapt your IP — characters, world, canon, audience — into shipped games, while respecting style guides, character bibles, and the approval pipelines that come with licensed work. Web, mobile, and PC; 2D or 3D; casual through mid-core. Engagement models include work-for-hire, revenue-share, and co-development with a publisher.
We turn curriculum and educational content into games that children, students, and adult learners actually finish. Age-appropriate game design, curriculum alignment, accessibility, content moderation, and child-safety safeguards built in. Web and mobile, single-player and lightweight multiplayer.
Custom games built as the campaign — the hook, the engagement, and the data layer in one. Concept, art, Unity build, web/mobile delivery, leaderboards, rewards, analytics. Funnel-aware from day one: every screen feeds your CRM or martech, every reward is tunable mid-flight.
Branded AR mini-games and playable filters built as TikTok effects — face-tracking challenges, gesture-controlled mini-games, and interactive AR layers that turn your campaign into shareable, user-generated content at viral scale.
Custom games and gamification work for non-game companies and IP holders, across:
If your category is not on the list, talk to us. The mechanics are portable; the creative is what we tailor to your audience.
Snackable, high-retention experiences built for fast user acquisition and viral reach. We design tight core loops, friction-free onboarding, and meta layers that turn first-session players into long-term users.
Layered economies, social mechanics, and seasonal updates for players who want to invest. From farm-builders to base-building strategy, we craft meta-progression systems that drive long-session retention and strong IAP performance.
Real-time 3D games and metaverse environments built for immersion, multiplayer interaction, and long-term player engagement, with responsive controls and multiplayer-ready architecture.
Slot, poker, and casino-floor experiences built for social platforms and IAP-driven monetization. We bring your game design and math specs to life with polished animations, intuitive UI, and the metagame loops that drive daily logins, conversion, and social virality.
Real-money slot games and crypto-native slot experiences built to operator-grade standards. We implement your math models and game specs with the visual production quality, animation polish, and front-end performance today's iGaming and Web3 audiences expect.
Run-based progression, synergy-driven combat, and infinite replayability. Our team specializes in card balance, AI behavior, and the meta-systems that turn a single mechanic into player obsession.
We support Unity, Cocos Creator, and other leading game engines, combined with mobile, web, and blockchain technologies to meet your development needs.
You don't need to staff a game studio in-house to ship a game-grade experience. Our senior Unity team turns marketing briefs, learning outcomes, and IP bibles into shipped games — concept to live-ops, fixed-scope, on time.
We sit down with your marketing, brand, learning, or innovation leads. We pin down the objective, the audience, the KPI, the launch window, the integrations, and the budget reality. You leave with a creative direction, a feature scope, and a fixed delivery plan.
Game design document, art style frames, prototype of the core loop, technical architecture, integration spec. You review and confirm before a line of production code is written.
During the production phase, our multidisciplinary team works in parallel across art, engineering, audio, UI/UX, content creation, and QA to maximize both development speed and overall product quality. This parallel workflow allows us to efficiently deliver polished builds while maintaining alignment across all areas of production. Development is organized into milestone-based iterations with clearly defined deliverables, timelines, and review checkpoints. Throughout the process, we provide regular progress updates, playable builds, and transparent reporting so your team can continuously review outcomes, provide feedback, and request adjustments where necessary.
Our QA team will conduct comprehensive testing of the system, including functional, usability, performance, and integration testing with your existing applications and infrastructure. We will identify and resolve issues, validate user flows, and ensure overall stability before handing the build over for client review. Once internal QA is completed, the project will move to the Client UAT phase, where your team can perform final acceptance testing in a staging environment. During this period, we will work closely with your stakeholders to address feedback, fine-tune features where necessary, and ensure the solution meets both technical and business expectations prior to production launch.
We support your product launch across multiple platforms, including web-based deployments, the Apple App Store, and Google Play Store. Our team assists with the release process, platform compliance requirements, deployment coordination, store submission, and final production readiness to help ensure a smooth and successful launch. Following release, we continue to provide post-launch technical and operational support to help maintain system stability and performance. During the warranty and quality assurance period, our team will monitor issues, resolve bugs, support live operations, and assist with updates or adjustments as needed.
Fixed scope, fixed price, and fixed timeline. This is the default engagement model for projects with clearly defined requirements, deliverables, and production schedules. It is well suited for games and interactive experiences with stable specifications and predictable development scopes. We align on features, milestones, timelines, and budgets upfront before production begins, helping partners maintain clear expectations and cost control throughout the project lifecycle.
This model is ideal for flexible product roadmaps, ongoing live operations, experimental initiatives, or enterprises managing multiple game-powered programs simultaneously. The team operates as an extension of your internal organization, enabling faster iteration, continuous collaboration, and flexible prioritization as requirements evolve. Partners benefit from consistent production capacity, direct communication, and a scalable development structure without the overhead of building an in-house game team.
This model is commonly used by partners that already have internal teams with game development knowledge but lack specialized game production resources. Our team typically fills gaps in Unity engineering, game design, 2D/3D art, technical art, and interactive production. By embedding directly into your workflows and collaborating closely with stakeholders, we help accelerate development while ensuring the final product remains aligned with your brand, audience, and business objectives.
Skip months of base development by licensing one of our production-ready game frameworks — casual, mid-core, or Web3 — and customizing branding, art, and features to your operator or publisher needs. This model is best for operators entering a new vertical, publishers expanding portfolios, brand-driven game launches.
Share your project brief, scope and timeline. Our team will reply within 24 hours.
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FAQ
The majority of our branded game projects are for non-game companies and IP holders without internal game dev teams. We are set up to translate a marketing brief, a learning outcome, or an IP bible into a shipped game.
Yes. We treat IP work as IP work. Style guides, character bibles, naming conventions, brand and legal review cycles, and turnaround on approvals are baked into the schedule, not bolted on at the end. We have worked inside licensing pipelines and we know how to keep them moving.
A web playable can ship in 4–6 weeks. A typical advergame across web and mobile lands in 8–12 weeks from kickoff. EdTech learning games and training simulations are scoped individually; expect 8–16 weeks for a substantive first release. B2B metaverse experiences typically run 3–6 months.
Web (WebGL, mobile-friendly), iOS, Android, and PC. We pick the platform mix from the brief, not the other way around. Marketing campaigns usually lead with web for low-friction reach. EdTech and training tend to lead with web and mobile. B2B metaverse leads with web.
Yes. We document the integration spec in advance so your IT team is not surprised at launch.
We do not run paid media. We deliver the game, the analytics, the creative assets your team will need (banners, trailers, key art, screenshots), and a launch playbook. Your agency, marketing team, or growth team takes it from there.
We are headquartered in Vietnam (GMT+7), with daily overlap windows for Asia-Pacific, the Middle East, and Europe, and asynchronous workflows for North American clients.
PC, Mobile, VR/AR, Steam Game Development
Full-package Blockchain Game Development
Game art, Animation and Design Services
Game development team services
Dapp, DeFi apps, whitelabel crypto wallets, whitelabel NFT marketplace
Share your project brief, scope and timeline. Our team will reply within 24 hours.
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